A key area of expertise for Cathcart Communications is in independent schools marketing. This has become a growth area within schools in recent years due to increased competition in the sector.  It is still a relatively new phenomenon, as schools traditionally do not like to think of themselves as businesses and feel that academic results should do the job of marketing on their own.

Philippa Scudds has built up an excellent reputation within the industry and has worked with independent schools for over 6 years. The services offered include:

• Full audit of the current marketing effort
• Strategic review with the Board of Governors and senior management team
• Assessment of competition
• Development of a strategic marketing plan
• Advice on advertising and press relations
• Creation of media opportunities
• Press release drafting and execution
• Photography
• Website design
• Internal communication review

Philippa has a proven track record of success in increasing the school roll as a result of a targeted marketing and PR campaign. 

So whether you are a school just starting out on your marketing effort, feel you are losing your way compared to the competition or need a full audit of your strategy, Cathcart Communications can help.

View Independent Education Today	View Independent Schools Magazine