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Independent School – Full marketing review and implementation of marketing plan
Cathcart was contacted by an independent school whose previous marketing had consisted of a dated prospectus and the occasional press release sent out directly from the school office.
Cathcart Communications
- Visited the school and discussed a brief with the Headmaster and senior management team
- Conducted a full marketing review
- Formulated a strategic marketing plan
Cathcart then implemented the plan over an 18 month period including:
- A photography shoot
- New prospectus
- Establishment of excellent press relations with the local media
- Creation of a new website
- Regular feedback to the Board of Governors
As a result, the school roll increased by nearly 20%.
